During a 2019 survey carried out among UK consumers, 48 percent of respondents gave their email address to a brand or a shop or a site to receive discounts and offers; 40 percent did so to received e-receipts.
Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019
Characteristic
Share of respondents
Discuonts & offers
48%
Regular customer
43%
E-receipts
40%
Joining a loyalty program
40%
Trust in the brand
31%
Competitions
23%
Advance notice of new products and sales
16%
Access to other benefits
14%
Product reviews, user guides or other related information
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UK DMA. (February 13, 2020). Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
UK DMA. "Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019." Chart. February 13, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
UK DMA. (2020). Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
UK DMA. "Reasons for Subscribing to E-mails from Brands and Companies among Internet Users in The United Kingdom (Uk) as of December 2019." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
UK DMA, Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019 Statista, https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/ (last visited December 30, 2024)
Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) as of December 2019 [Graph], UK DMA, February 13, 2020. [Online]. Available: https://www.statista.com/statistics/429625/reasons-for-subscribing-to-e-mails-from-brands-companies-in-the-united-kingdom/
