This statistic presents the frequency of savory spreads** usage in Great Britain in 2023, by number of users. In 2023, an estimated 4.3 million people were heavy savory spreads users.
Number of people using savory spreads in Great Britain between 2023, by consumer type
(in 1,000s)
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Number of people using savory spreads in Great Britain between 2023, by consumer type
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* The source indicates: - Heavy users consumed savoury spreads either "once a day or more" or "two to three times a week." - Medium users consumed jam, honey and spreads "once a week." - Light users consumed jam, honey and spreads "two or three times a month", "once a month" or "less than once a month" ** Excluding butter, margarine and low fat/dairy spreads Figures estimated by the source on the basis of survey responses.
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Kantar. (June 13, 2024). Number of people using savory spreads in Great Britain between 2023, by consumer type (in 1,000s) [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/429129/jam-honey-and-spreads-usage-in-the-uk/
Kantar. "Number of people using savory spreads in Great Britain between 2023, by consumer type (in 1,000s)." Chart. June 13, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/429129/jam-honey-and-spreads-usage-in-the-uk/
Kantar. (2024). Number of people using savory spreads in Great Britain between 2023, by consumer type (in 1,000s). Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/429129/jam-honey-and-spreads-usage-in-the-uk/
Kantar. "Number of People Using Savory Spreads in Great Britain between 2023, by Consumer Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2024, https://www.statista.com/statistics/429129/jam-honey-and-spreads-usage-in-the-uk/
Kantar, Number of people using savory spreads in Great Britain between 2023, by consumer type (in 1,000s) Statista, https://www.statista.com/statistics/429129/jam-honey-and-spreads-usage-in-the-uk/ (last visited May 12, 2025)
Number of people using savory spreads in Great Britain between 2023, by consumer type (in 1,000s) [Graph], Kantar, June 13, 2024. [Online]. Available: https://www.statista.com/statistics/429129/jam-honey-and-spreads-usage-in-the-uk/
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