The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average 14.76 U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to 11.69 U.S. dollars.
Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category
(in U.S. dollars)
Characteristic
Average earned media value in U.S. dollars
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earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary
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SmartInsights.com. (February 21, 2017). Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars) [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
SmartInsights.com. "Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)." Chart. February 21, 2017. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
SmartInsights.com. (2017). Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars). Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
SmartInsights.com. "Average Earned Media Value (Emv) of Influence Marketing Campaigns in 2016, by Advertiser Category (in U.S. Dollars)." Statista, Statista Inc., 21 Feb 2017, https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
SmartInsights.com, Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars) Statista, https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/ (last visited July 08, 2024)
Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars) [Graph], SmartInsights.com, February 21, 2017. [Online]. Available: https://www.statista.com/statistics/427309/influencer-marketing-emv-by-industry/
