John Lewis online sales growth in the United Kingdom (UK) 2011-2018
Growth slows down
As seen in the present statistic, John Lewis’s online estate achieved a growth rate of almost 10 percent in 2018. While this represents a considerable drop from the department store’s performance in the previous years, it still placed johnlewis.com among the ranks of UK fashion retailers with impressive online sales figures between 2017 and 2018.
waitrose.com: alone again
John Lewis is partnered up with the upscale supermarket chain Waitrose, whose business strategy is integrated well with online. In the most recent financial year results reported by Waitrose, online grocery sales displayed improved performance. For the past 19 years, Waitrose has had a grocery delivery agreement with the online supermarket Ocado. However, after Ocado’s freshly minted business relationship with its close rival Marks & Spencer, Waitrose announced that the partnership was coming to an end in September 2020.