Ocado brand profile in the UK 2023
How high is the brand awareness of Ocado in the UK?
When it comes to online grocery delivery users, brand awareness of Ocado is at 75 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ocado in the UK?
In total, 16 percent of UK online grocery delivery users say they like Ocado. However, in actuality, among the 75 percent of UK respondents who know Ocado, 21 percent of people like the brand.
What is the usage share of Ocado in the UK?
All in all, 13 percent of online grocery delivery users in the UK use Ocado. That means, of the 75 percent who know the brand, 17 percent use them.
How loyal are the customers of Ocado?
Around 11 percent of online grocery delivery users in the UK say they are likely to use Ocado again. Set in relation to the 13 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.
What's the buzz around Ocado in the UK?
In November 2023, about 17 percent of UK online grocery delivery users had heard about Ocado in the media, on social media, or in advertising over the past four weeks. Of the 75 percent who know the brand, that's 23 percent, meaning at the time of the survey there's some buzz around Ocado in the UK.
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