Digital advertising activities of pharmaceutical companies in the U.S. 2021
In the first half of 2021, Eli Lilly and Company invested 43.7 million U.S. dollars in digital advertising, promoting 1,505 various creatives (ads) and generating 4.9 billion ad impressions. Pfizer spent 39.1 million dollars, generating 4.7 billion ad impressions. Between January and May 2021, the company spent 21.5 million dollars advertising its COVID-19 vaccine on social media.
