The graph shows the departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and their expectations for 2016. The source found that 31 percent of respondents pointed to Media Buying as the primary department responsible for programmatic purchasing in their organization in 2014. According to 24.1 percent of marketing professionals, that function will belong to the Digital Marketing department in 2016.
Departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and 2016
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DoubleClick, & Advertising Age. (September 30, 2014). Departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and 2016 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/417977/departments-responsible-programmatic-advertising-usa-marketers/
DoubleClick, und Advertising Age. "Departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and 2016." Chart. September 30, 2014. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/417977/departments-responsible-programmatic-advertising-usa-marketers/
DoubleClick, Advertising Age. (2014). Departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and 2016. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/417977/departments-responsible-programmatic-advertising-usa-marketers/
DoubleClick, and Advertising Age. "Departments Responsible for Programmatic Advertising According to Marketing Professionals in The United States in 2014 and 2016." Statista, Statista Inc., 30 Sep 2014, https://www.statista.com/statistics/417977/departments-responsible-programmatic-advertising-usa-marketers/
DoubleClick & Advertising Age, Departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and 2016 Statista, https://www.statista.com/statistics/417977/departments-responsible-programmatic-advertising-usa-marketers/ (last visited September 26, 2024)
Departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and 2016 [Graph], DoubleClick, & Advertising Age, September 30, 2014. [Online]. Available: https://www.statista.com/statistics/417977/departments-responsible-programmatic-advertising-usa-marketers/