The graph shows leading types of ads bought programmatically by marketers, agencies and publishers in the United States in 2014. The source found that 86 percent of marketers chose to buy standard banner ads programmatically in 2014. Publishers were the most committed among the group to buying banners programmatically, with a 94 percent share.
Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Undertone. (January 14, 2015). Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
Undertone. "Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014." Chart. January 14, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
Undertone. (2015). Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
Undertone. "Most Popular Types of Ads Bought Programmatically by Marketers, Publishers and Agencies in The United States in 2014." Statista, Statista Inc., 14 Jan 2015, https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
Undertone, Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014 Statista, https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/ (last visited December 21, 2024)
Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014 [Graph], Undertone, January 14, 2015. [Online]. Available: https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
