Premium display ad sales in the U.S. 2012-2018

Published by Statista Research Department, Mar 31, 2014
The statistic presents real-time-bidding-based and non-real-time-bidding-based premium display advertising spending in 2012 and 2013 as well as a forecast until 2018 in the United States. International Data Corporation projected that real-time bidding ad sales would amount to 3.23 billion U.S. dollars in 2016.

RTB-based and non-RTB-based premium display advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)

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Release date

March 2014

Region

United States

Survey time period

2012 and 2013

Supplementary notes

* Forecast.
Figures for "non-RTB-based" were calculated using figures for "RTB-based" and "total" from the source document.

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