Private label value share in Germany 2018, by category

Published by
Nils-Gerrit Wunsch,
Nov 9, 2024
This statistic illustrates the market share of private label goods in Germany in 2018, by category and based on value. The frozen food category had the largest private label share, accounting for 55.2 percent of the category in Germany that year, followed by pet food and care at 54.2 percent. Additionally, the share of private label based on value in selected European countries can be found at the following.

Share of private label value in Germany in 2018, by category

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Release date

July 2018

Region

Germany

Survey time period

2018

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Private label market in the UKPrivate label market in the U.S.Private label market in CanadaFood industry in the UKPrivate label in Europe
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