This statistic illustrates the market share of private label goods in Germany in 2018, by category and based on value. The frozen food category had the largest private label share, accounting for 55.2 percent of the category in Germany that year, followed by pet food and care at 54.2 percent. Additionally, the share of private label based on value in selected European countries can be found at the following.
Share of private label value in Germany in 2018, by category
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IRI. (July 5, 2018). Share of private label value in Germany in 2018, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/
IRI. "Share of private label value in Germany in 2018, by category." Chart. July 5, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/
IRI. (2018). Share of private label value in Germany in 2018, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/
IRI. "Share of Private Label Value in Germany in 2018, by Category." Statista, Statista Inc., 5 Jul 2018, https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/
IRI, Share of private label value in Germany in 2018, by category Statista, https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/ (last visited December 22, 2024)
Share of private label value in Germany in 2018, by category [Graph], IRI, July 5, 2018. [Online]. Available: https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/