This statistic illustrates the market share of private label goods in Germany in 2018, by category and based on value. The frozen food category had the largest private label share, accounting for 55.2 percent of the category in Germany that year, followed by pet food and care at 54.2 percent. Additionally, the share of private label based on value in selected European countries can be found at the following.
Share of private label value in Germany in 2018, by category
Characteristic
Value market share
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (July 5, 2018). Share of private label value in Germany in 2018, by category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/
IRI. "Share of private label value in Germany in 2018, by category." Chart. July 5, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/
IRI. (2018). Share of private label value in Germany in 2018, by category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/
IRI. "Share of Private Label Value in Germany in 2018, by Category." Statista, Statista Inc., 5 Jul 2018, https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/
IRI, Share of private label value in Germany in 2018, by category Statista, https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/ (last visited August 25, 2024)
Share of private label value in Germany in 2018, by category [Graph], IRI, July 5, 2018. [Online]. Available: https://www.statista.com/statistics/410301/private-label-value-share-by-product-category-germany/