This statistic presents the distribution of Etsy's active buyers from 2011 to 2018, sorted by purchase frequency in the preceding 12 months. In 2018, 40.1 percent of active buyers made purchases on two or more days in the previous 12 months, up from 39.6 percent in 2017.
Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency
Characteristic
One purchase day
Multiple purchase days
2018
59.9%
40.1%
2017
60.4%
39.6%
2016
59%
41%
2015
59%
41%
2014
60%
40%
2013
61%
39%
2012
61%
39%
2011
60%
40%
0%25%50%75%100%125%
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Etsy. (February 28, 2019). Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/409429/etsy-gms-purchase-repeat/
Etsy. "Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency." Chart. February 28, 2019. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/409429/etsy-gms-purchase-repeat/
Etsy. (2019). Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/409429/etsy-gms-purchase-repeat/
Etsy. "Distribution of Active Etsy Buyers from 2011 to 2018, by Purchase Frequency." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/409429/etsy-gms-purchase-repeat/
Etsy, Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency Statista, https://www.statista.com/statistics/409429/etsy-gms-purchase-repeat/ (last visited April 28, 2025)
Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency [Graph], Etsy, February 28, 2019. [Online]. Available: https://www.statista.com/statistics/409429/etsy-gms-purchase-repeat/
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