Dialogue marketing expenditure amounted to around 22.9 billion euros in 2022. This was an increase on the previous year at 22 billion euros. The media included in the study were advertising mailings, partially and unaddressed advertising mailings, online marketing as well as active and passive telemarketing.
Advertising expenditure for dialogue marketing in Germany from 2016 to 2022 (in billion euros)*
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Expenditure in billion euros
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DHL Group. (July 17, 2023). Advertising expenditure for dialogue marketing in Germany from 2016 to 2022 (in billion euros)* [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
DHL Group. "Advertising expenditure for dialogue marketing in Germany from 2016 to 2022 (in billion euros)*." Chart. July 17, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
DHL Group. (2023). Advertising expenditure for dialogue marketing in Germany from 2016 to 2022 (in billion euros)*. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
DHL Group. "Advertising Expenditure for Dialogue Marketing in Germany from 2016 to 2022 (in Billion Euros)*." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
DHL Group, Advertising expenditure for dialogue marketing in Germany from 2016 to 2022 (in billion euros)* Statista, https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/ (last visited July 23, 2024)
Advertising expenditure for dialogue marketing in Germany from 2016 to 2022 (in billion euros)* [Graph], DHL Group, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/