Dialogue marketing expenditure amounted to around 24 billion euros in 2023. This was an increase on the previous year at 23 billion euros. The media included in the study were advertising mailings, partially and unaddressed advertising mailings, online marketing as well as active and passive telemarketing.
Advertising expenditure for dialogue marketing in Germany from 2017 to 2023 (in billion euros)*
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DHL Group. (July 2, 2024). Advertising expenditure for dialogue marketing in Germany from 2017 to 2023 (in billion euros)* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
DHL Group. "Advertising expenditure for dialogue marketing in Germany from 2017 to 2023 (in billion euros)*." Chart. July 2, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
DHL Group. (2024). Advertising expenditure for dialogue marketing in Germany from 2017 to 2023 (in billion euros)*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
DHL Group. "Advertising Expenditure for Dialogue Marketing in Germany from 2017 to 2023 (in Billion Euros)*." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
DHL Group, Advertising expenditure for dialogue marketing in Germany from 2017 to 2023 (in billion euros)* Statista, https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/ (last visited December 21, 2024)
Advertising expenditure for dialogue marketing in Germany from 2017 to 2023 (in billion euros)* [Graph], DHL Group, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/408383/dialogue-marketing-ad-expenditure-in-germany/
