This statistic shows data on the advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment. In 2023, expenditures for the online marketing segment were at roughly 15.3 billion euros. In the same year, the total dialogue marketing ad expenditure in Germany amounted to almost 24 billion euros.
Advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment
(in billion euros)
Characteristic
2022
2023
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DHL Group. (July 2, 2024). Advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment (in billion euros) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/408365/dialogue-marketing-advertising-expenditures-germany/
DHL Group. "Advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment (in billion euros)." Chart. July 2, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/408365/dialogue-marketing-advertising-expenditures-germany/
DHL Group. (2024). Advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment (in billion euros). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/408365/dialogue-marketing-advertising-expenditures-germany/
DHL Group. "Advertising Expenditure for Dialogue Marketing in Germany in 2022 and 2023, by Segment (in Billion Euros)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/408365/dialogue-marketing-advertising-expenditures-germany/
DHL Group, Advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment (in billion euros) Statista, https://www.statista.com/statistics/408365/dialogue-marketing-advertising-expenditures-germany/ (last visited August 24, 2024)
Advertising expenditure for dialogue marketing in Germany in 2022 and 2023, by segment (in billion euros) [Graph], DHL Group, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/408365/dialogue-marketing-advertising-expenditures-germany/