This statistic shows the results of a survey on the most popular brands in Germany in 2014. During the survey period it was found that nearly seven percent of respondents aged 14 years and older stated that Adidas was their absolute favorite brand. BMW (4.9 percent) and Nike (4.5 percent) followed in second and third place.
1,928 respondents who stated to have a favorite brand
Age group
14 years and older
Special properties
only one response possible
Supplementary notes
This question was phrased by the source as follows: "Some brands are more likeable than others. Some people even have a favorite brand. Regardless of the product category: which brand do you find especially likeable or attractive? What is your absolute favorite brand?" (original German question: "Manche Marken sind einem ja sympathischer, andere weniger. Und manche Menschen haben ja sogar eine eigene Lieblingsmarke. Einmal unabhängig von der Produktkategorie: Welche Marke finden Sie besonders sympathisch und ansprechend? Was ist Ihre absolute Lieblingsmarke?")
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Brandmeyer Markenberatung. (October 10, 2014). What is your absolute favorite brand? [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/398397/favorite-brands-in-germany/
Brandmeyer Markenberatung. "What is your absolute favorite brand?." Chart. October 10, 2014. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/398397/favorite-brands-in-germany/
Brandmeyer Markenberatung. (2014). What is your absolute favorite brand?. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/398397/favorite-brands-in-germany/
Brandmeyer Markenberatung. "What Is Your Absolute Favorite Brand?." Statista, Statista Inc., 10 Oct 2014, https://www.statista.com/statistics/398397/favorite-brands-in-germany/
Brandmeyer Markenberatung, What is your absolute favorite brand? Statista, https://www.statista.com/statistics/398397/favorite-brands-in-germany/ (last visited December 04, 2024)
What is your absolute favorite brand? [Graph], Brandmeyer Markenberatung, October 10, 2014. [Online]. Available: https://www.statista.com/statistics/398397/favorite-brands-in-germany/
