Outdoor advertising accounted for four percent of the total advertising spending in Japan in 2023, indicating a slight decrease compared to the previous year. The share of outdoor advertising consistently decreased since 2015.
Outdoor advertising expenditure share in Japan from 2014 to 2023
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Dentsu. (February 27, 2024). Outdoor advertising expenditure share in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/388560/outdoor-advertising-expenditures-share-japan/
Dentsu. "Outdoor advertising expenditure share in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/388560/outdoor-advertising-expenditures-share-japan/
Dentsu. (2024). Outdoor advertising expenditure share in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/388560/outdoor-advertising-expenditures-share-japan/
Dentsu. "Outdoor Advertising Expenditure Share in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/388560/outdoor-advertising-expenditures-share-japan/
Dentsu, Outdoor advertising expenditure share in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/388560/outdoor-advertising-expenditures-share-japan/ (last visited November 21, 2024)
Outdoor advertising expenditure share in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/388560/outdoor-advertising-expenditures-share-japan/