Outdoor advertising spending share in Japan 2014-2023

Published by Statista Research Department, Mar 6, 2024

Outdoor advertising accounted for four percent of the total advertising spending in Japan in 2023, indicating a slight decrease compared to the previous year. The share of outdoor advertising consistently decreased since 2015.

Outdoor advertising expenditure share in Japan from 2014 to 2023

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

Data prior to 2021 come from previous reporting.

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Overview

5

Print media

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Broadcast

5

Internet

6

Digital signage and retail media advertising

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Major advertising agencies

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