Of the overall advertising and marketing expenditure made in India, 44 percent was allotted to digital media in 2023. This reflected an exponentially growing trend that emerged in 2016. Forecasts predict digital's share of marketing spends to further increase to 55 percent by 2025. 2023 was also the year that digital's marketing spending surpassed that of television, as predicted.
Share of digital marketing spends in India from 2016 to 2023, with estimates until 2025
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exchange4media. (February 8, 2024). Share of digital marketing spends in India from 2016 to 2023, with estimates until 2025 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/388489/india-digital-marketing-spend-share/
exchange4media. "Share of digital marketing spends in India from 2016 to 2023, with estimates until 2025." Chart. February 8, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/388489/india-digital-marketing-spend-share/
exchange4media. (2024). Share of digital marketing spends in India from 2016 to 2023, with estimates until 2025. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/388489/india-digital-marketing-spend-share/
exchange4media. "Share of Digital Marketing Spends in India from 2016 to 2023, with Estimates until 2025." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/388489/india-digital-marketing-spend-share/
exchange4media, Share of digital marketing spends in India from 2016 to 2023, with estimates until 2025 Statista, https://www.statista.com/statistics/388489/india-digital-marketing-spend-share/ (last visited December 30, 2024)
Share of digital marketing spends in India from 2016 to 2023, with estimates until 2025 [Graph], exchange4media, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/388489/india-digital-marketing-spend-share/
