Radio advertising spending share in India 2016-2025

Published by
Tanushree Basuroy,
May 10, 2024

Radio advertising held a two percent share of the overall ad expenditure made in India in 2023. Ad spends within this segment of the Indian media sector have reduced since 2019. Forecasts further suggested that radio ad spend shares were likely to stagnate at two percent until 2025.

Radio advertising expenditure share in India from 2016 to 2023, with projections until 2025

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Release date

February 2024

Region

India

Survey time period

2016 to 2023

Supplementary notes

*Forecast

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Global comparison

3

Indian ad market

4

Television

5

Print

6

Other traditional segments

5

Digital ads

4

Further related statistics

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Topics

Advertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaMedia and entertainment in IndiaSocial media advertising in India
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