Most popular online shopping websites South Korea 2024, by number of visitors

Based on sampled data, Coupang saw more traffic than any other South Korean online shopping website, with around 7.35 million unique visitors in June 2024, followed by Gmarket which has been a leader in the South Korean e-commerce market for a long time.

Coupang Inc.

Coupang is a South Korean e-commerce website and mobile application. It was founded in 2010 and has become one of the biggest open market platforms in South Korea since. Coupang targets national customers but has also begun expanding to other Asian countries, such as Japan, Singapore and Taiwan. In March 2021, Coupang made its initial public offering (IPO) in the United States. Besides handling their own goods, Coupang also serves as an online marketplace for numerous sellers, letting smaller businesses use their infrastructure for payments and delivery. With Coupang's growing user numbers, its sales revenue also has been increasing greatly in the last few years.

Online shopping is king

South Koreans are known for their high usage of new technologies and their great internet connection. It is unsurprising that online shopping has established effortlessly in the country. From clothes to food, South Koreans love the convenience online shopping offers. Nevertheless, it does not only provide convenience: Mobile shopping has even become a popular way to pass time when they are bored.