In 2023, China's radio advertising expenditure recorded an around 12 percent year-over-year loss rate. Among the top ten industry spenders, only alcoholic drink brands had relatively increased their spending on radio ads.
Radio advertising expenditure growth in China from 2016 to 2023
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Website (cnad.com). (February 5, 2024). Radio advertising expenditure growth in China from 2016 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). "Radio advertising expenditure growth in China from 2016 to 2023." Chart. February 5, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). (2024). Radio advertising expenditure growth in China from 2016 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). "Radio Advertising Expenditure Growth in China from 2016 to 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com), Radio advertising expenditure growth in China from 2016 to 2023 Statista, https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/ (last visited December 22, 2024)
Radio advertising expenditure growth in China from 2016 to 2023 [Graph], Website (cnad.com), February 5, 2024. [Online]. Available: https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
