In 2023, China's radio advertising expenditure recorded an around 12 percent year-over-year loss rate. Among the top ten industry spenders, only alcoholic drink brands had relatively increased their spending on radio ads.
Radio advertising expenditure growth in China from 2016 to 2023
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Year-on-year change
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Website (cnad.com). (February 5, 2024). Radio advertising expenditure growth in China from 2016 to 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). "Radio advertising expenditure growth in China from 2016 to 2023." Chart. February 5, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). (2024). Radio advertising expenditure growth in China from 2016 to 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com). "Radio Advertising Expenditure Growth in China from 2016 to 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/
Website (cnad.com), Radio advertising expenditure growth in China from 2016 to 2023 Statista, https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/ (last visited August 25, 2024)
Radio advertising expenditure growth in China from 2016 to 2023 [Graph], Website (cnad.com), February 5, 2024. [Online]. Available: https://www.statista.com/statistics/388039/radio-advertising-expenditures-change-china/