Events and exhibitions, screen displays expenditures in Japan increased by 28.7 percent in 2023 compared to the previous year. While some media were more strongly hit by the outbreak of the coronavirus (COVID-19) pandemic in 2020 than others, the internet was the only medium for which advertising expenditures increased during that year. The largest decrease was recorded in the case of direct mail, for which advertising spending declined by almost eight percent.
Year-on-year change of advertising expenditure in Japan in 2023, by medium
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 27, 2024). Year-on-year change of advertising expenditure in Japan in 2023, by medium [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/387528/advertising-expenditures-change-by-medium-japan/
Dentsu. "Year-on-year change of advertising expenditure in Japan in 2023, by medium ." Chart. February 27, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/387528/advertising-expenditures-change-by-medium-japan/
Dentsu. (2024). Year-on-year change of advertising expenditure in Japan in 2023, by medium . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/387528/advertising-expenditures-change-by-medium-japan/
Dentsu. "Year-on-year Change of Advertising Expenditure in Japan in 2023, by Medium ." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/387528/advertising-expenditures-change-by-medium-japan/
Dentsu, Year-on-year change of advertising expenditure in Japan in 2023, by medium Statista, https://www.statista.com/statistics/387528/advertising-expenditures-change-by-medium-japan/ (last visited November 21, 2024)
Year-on-year change of advertising expenditure in Japan in 2023, by medium [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/387528/advertising-expenditures-change-by-medium-japan/
