Advertising spending growth in Japan 2023, by medium
Events and exhibitions, screen displays expenditures in Japan increased by 28.7 percent in 2023 compared to the previous year. While some media were more strongly hit by the outbreak of the coronavirus (COVID-19) pandemic in 2020 than others, the internet was the only medium for which advertising expenditures increased during that year. The largest decrease was recorded in the case of direct mail, for which advertising spending declined by almost eight percent.