The advertising expenditure in Malaysia was forecasted to amount to 2.2 billion U.S. dollars in 2018, with the largest portion predicted to be spent on newspaper advertisements. In actuality, however, newspapers came second to free-to-air television in advertising expenditure in 2018.
Malaysia’s advertising economy is predicted to grow in 2019, after contractions in 2018 and 2017. Despite the positive outlook, industry players should not be complacent, and must focus on adapting to the digital age. Even so, offline advertising should not be written off altogether, and new and innovative ways to engage the consumer in this sector need to be found in order to reach a brand’s full advertising potential.
Advertising expenditure in Malaysia from 2010 to 2018, by medium
(in million U.S. dollars)
Characteristic
Newspaper
Television
Internet
Radio
Outdoor/transport
Magazine
Cinema
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Zenith. (October 1, 2016). Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/386407/advertising-expenditures-by-medium-malaysia/
Zenith. "Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars)." Chart. October 1, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/386407/advertising-expenditures-by-medium-malaysia/
Zenith. (2016). Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/386407/advertising-expenditures-by-medium-malaysia/
Zenith. "Advertising Expenditure in Malaysia from 2010 to 2018, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 1 Oct 2016, https://www.statista.com/statistics/386407/advertising-expenditures-by-medium-malaysia/
Zenith, Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/386407/advertising-expenditures-by-medium-malaysia/ (last visited July 22, 2024)
Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars) [Graph], Zenith, October 1, 2016. [Online]. Available: https://www.statista.com/statistics/386407/advertising-expenditures-by-medium-malaysia/