Internet advertising accounted for about 3.3 trillion Japanese yen of the advertising expenditures in Japan in 2023, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019.
Advertising expenditure in Japan in 2023, by medium
(in billion Japanese yen)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 27, 2024). Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. "Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. (2024). Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. "Advertising Expenditure in Japan in 2023, by Medium (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu, Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen) Statista, https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/ (last visited December 19, 2024)
Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
