Internet advertising accounted for about 3.3 trillion Japanese yen of the advertising expenditures in Japan in 2023, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019.
Advertising expenditure in Japan in 2023, by medium
(in billion Japanese yen)
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Dentsu. (February 27, 2024). Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. "Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. (2024). Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu. "Advertising Expenditure in Japan in 2023, by Medium (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
Dentsu, Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen) Statista, https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/ (last visited November 18, 2024)
Advertising expenditure in Japan in 2023, by medium (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/386401/advertising-expenditures-by-medium-japan/
