This statistic gives information on the number of smartphone app buyers in the United States from 2013 to 2018. In 2016, approximately 70.1 million mobile users will have purchased at least one app for their mobile device during the calendar year. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
Number of smartphone app buyers in the United States from 2013 to 2018
(in millions)
*Forecast Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.
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eMarketer. (February 5, 2015). Number of smartphone app buyers in the United States from 2013 to 2018 (in millions) [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/383971/us-number-of-smartphone-app-buyers/
eMarketer. "Number of smartphone app buyers in the United States from 2013 to 2018 (in millions)." Chart. February 5, 2015. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/383971/us-number-of-smartphone-app-buyers/
eMarketer. (2015). Number of smartphone app buyers in the United States from 2013 to 2018 (in millions). Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/383971/us-number-of-smartphone-app-buyers/
eMarketer. "Number of Smartphone App Buyers in The United States from 2013 to 2018 (in Millions)." Statista, Statista Inc., 5 Feb 2015, https://www.statista.com/statistics/383971/us-number-of-smartphone-app-buyers/
eMarketer, Number of smartphone app buyers in the United States from 2013 to 2018 (in millions) Statista, https://www.statista.com/statistics/383971/us-number-of-smartphone-app-buyers/ (last visited January 02, 2025)
Number of smartphone app buyers in the United States from 2013 to 2018 (in millions) [Graph], eMarketer, February 5, 2015. [Online]. Available: https://www.statista.com/statistics/383971/us-number-of-smartphone-app-buyers/
