During a 2024 survey among marketing decision-makers worldwide, around 64 percent of respondents reported tracking their businesses' marketing/sales pipeline as a key performance indicator (KPI). Approximately 64 percent of the interviewees from business-to-consumer (B2C) brands selected marketing/sales funnel. Less than half of overall surveyed marketers included customer lifetime value among their KPIs.
Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024
among marketing team leaders, supervisors, managers, directors, CMOs, VPs, or equivalents
Supplementary notes
The source does not specify the survey type.
The source surveyed people in Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway,Poland, Portugal, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, the United Arab Emirates, the United Kingdom, and the United States.
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Salesforce Research. (June 6, 2024). Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024 [Graph]. In Statista. Retrieved December 16, 2024, from https://www.statista.com/statistics/379580/digital-marketing-success-metrics-worldwide/
Salesforce Research. "Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024." Chart. June 6, 2024. Statista. Accessed December 16, 2024. https://www.statista.com/statistics/379580/digital-marketing-success-metrics-worldwide/
Salesforce Research. (2024). Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024. Statista. Statista Inc.. Accessed: December 16, 2024. https://www.statista.com/statistics/379580/digital-marketing-success-metrics-worldwide/
Salesforce Research. "Adoption Rate of Selected Key Performance Indicators (Kpis) Tracked by Marketing Decision-makers Worldwide as of March 2024." Statista, Statista Inc., 6 Jun 2024, https://www.statista.com/statistics/379580/digital-marketing-success-metrics-worldwide/
Salesforce Research, Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024 Statista, https://www.statista.com/statistics/379580/digital-marketing-success-metrics-worldwide/ (last visited December 16, 2024)
Adoption rate of selected key performance indicators (KPIs) tracked by marketing decision-makers worldwide as of March 2024 [Graph], Salesforce Research, June 6, 2024. [Online]. Available: https://www.statista.com/statistics/379580/digital-marketing-success-metrics-worldwide/
