During a 2023 survey, 77 percent of responding digital media professionals working at publishers said that their organization would be prioritizing attention as an indicator of media quality while selling digital advertising. Two in three interviewees named brand risk mitigation in this context.
Leading indicators of media quality according to digital media suppliers in the United States as of September 2023
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Integral Ad Science. (December 31, 2023). Leading indicators of media quality according to digital media suppliers in the United States as of September 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/
Integral Ad Science. "Leading indicators of media quality according to digital media suppliers in the United States as of September 2023." Chart. December 31, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/
Integral Ad Science. (2023). Leading indicators of media quality according to digital media suppliers in the United States as of September 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/
Integral Ad Science. "Leading Indicators of Media Quality According to Digital Media Suppliers in The United States as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/
Integral Ad Science, Leading indicators of media quality according to digital media suppliers in the United States as of September 2023 Statista, https://www.statista.com/statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/ (last visited October 02, 2024)
Leading indicators of media quality according to digital media suppliers in the United States as of September 2023 [Graph], Integral Ad Science, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/