Hong Kong: types of word of mouth product information 2015

How exactly did you hear about the product or offer from someone who knows you?

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Sources

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Release date

June 2016

Region

Hong Kong

Survey time period

January to March 2014, January to March 2015

Number of respondents

1,386 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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