The graph shows leading metrics for native advertising performance measurement according to high level advertising decision makers in the United States in 2014. According to 52 percent of survey respondents, the most valued metric for evaluating their campaign performance, was engagement measurement.
Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer, & Various sources (Purch). (November 24, 2014). Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, und Various sources (Purch). "Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014." Chart. November 24, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, Various sources (Purch). (2014). Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, and Various sources (Purch). "Leading Metrics for Native Advertising Campaigns Performance Measurement According to U.S. Advertisers in 2014." Statista, Statista Inc., 24 Nov 2014, https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer & Various sources (Purch), Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 Statista, https://www.statista.com/statistics/369938/native-ad-metrics-usa/ (last visited November 23, 2024)
Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 [Graph], eMarketer, & Various sources (Purch), November 24, 2014. [Online]. Available: https://www.statista.com/statistics/369938/native-ad-metrics-usa/
