The graph shows leading metrics for native advertising performance measurement according to high level advertising decision makers in the United States in 2014. According to 52 percent of survey respondents, the most valued metric for evaluating their campaign performance, was engagement measurement.
Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014
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eMarketer, & Various sources (Purch). (November 24, 2014). Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, und Various sources (Purch). "Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014." Chart. November 24, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, Various sources (Purch). (2014). Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer, and Various sources (Purch). "Leading Metrics for Native Advertising Campaigns Performance Measurement According to U.S. Advertisers in 2014." Statista, Statista Inc., 24 Nov 2014, https://www.statista.com/statistics/369938/native-ad-metrics-usa/
eMarketer & Various sources (Purch), Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 Statista, https://www.statista.com/statistics/369938/native-ad-metrics-usa/ (last visited December 23, 2024)
Leading metrics for native advertising campaigns performance measurement according to U.S. advertisers in 2014 [Graph], eMarketer, & Various sources (Purch), November 24, 2014. [Online]. Available: https://www.statista.com/statistics/369938/native-ad-metrics-usa/
