According to a survey conducted among B2B marketing professionals worldwide and released in March 2022, 45 percent of respondents believed webinars to be the most effective channel in generating top-of-the-funnel demand. Virtual events and digital experiences came in second with 35 percent of respondents citing them, while videos rounded out the top three with 27 percent.
Most effective top-of-the-funnel demand generation tactics according to B2B marketers as of March 2022
47% of respondents working in software/technology industry. Survey question: "Which engagement tactics were most successful in 2021 in terms of generating qualified leads for the top of the funnel?"
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MarketingCharts. (March 9, 2022). Most effective top-of-the-funnel demand generation tactics according to B2B marketers as of March 2022 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/368739/b2b-lead-generation-most-effective-online-tactics/
MarketingCharts. "Most effective top-of-the-funnel demand generation tactics according to B2B marketers as of March 2022." Chart. March 9, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/368739/b2b-lead-generation-most-effective-online-tactics/
MarketingCharts. (2022). Most effective top-of-the-funnel demand generation tactics according to B2B marketers as of March 2022. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/368739/b2b-lead-generation-most-effective-online-tactics/
MarketingCharts. "Most Effective Top-of-the-funnel Demand Generation Tactics According to B2b Marketers as of March 2022." Statista, Statista Inc., 9 Mar 2022, https://www.statista.com/statistics/368739/b2b-lead-generation-most-effective-online-tactics/
MarketingCharts, Most effective top-of-the-funnel demand generation tactics according to B2B marketers as of March 2022 Statista, https://www.statista.com/statistics/368739/b2b-lead-generation-most-effective-online-tactics/ (last visited December 24, 2024)
Most effective top-of-the-funnel demand generation tactics according to B2B marketers as of March 2022 [Graph], MarketingCharts, March 9, 2022. [Online]. Available: https://www.statista.com/statistics/368739/b2b-lead-generation-most-effective-online-tactics/
