Preference towards in-person vs. virtual version of hybrid events worldwide 2021

Published by
Michele Majidi,
Jan 6, 2023
During a 2021 survey among B2B marketers worldwide, 57 percent of respondents said they would prefer to attend an in-person version of a hybrid event rather than the virtual version. Virtual events were preferred by 33 percent of respondents, while 10 percent said they had no preference.

Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021

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Details: Worldwide; Markletic; as of February 2021; 3,167 respondents

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Online and hybrid events

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Digital tools and tech

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