Xing: number of D-A-CH users 2013-2024

Xing user numbers in German-speaking countries (Germany, Austria and Switzerland, shortened to D-A-CH in German) have been rising year after year. Most recently, to around 22.5 million users, which corresponds to an increase of around 0.6 million members compared to the same quarter of the previous year. Xing is the leading German-language professional social network. 

Searching for talent

Nowadays, recruiting new employees is primarily conducted through online job ads and applications. Online recruiting platforms remain the most popular way to gain reach for job postings and attract the best-suited candidates in Germany, Austria, and Switzerland. However, Xing is just one of many recruitment platforms available in the German-speaking market. 

Loosing popularity

Xing has based its headquarters in Hamburg and has since expanded to include offices in other cities. Although its user base has grown steadily, the platform has lost ground in relevance compared to platforms like YouTube or TikTok, particularly for brands using online platforms and social media for advertising. Only about 5% of brands actively use Xing for this purpose. Overall, Xing’s popularity seems to be declining; in 2022, although around 57% of German respondents were familiar with Xing, only about 7% reported using it regularly