According to a survey conducted among Italian users and published in June 2024, six in 10 respondents reported social media was mainly a way to keep in touch with friends for them. For approximately 58 percent of respondents, social media was a way to stay entertained and pass the time, without giving it too much thought. In comparison, 32 percent of Italian respondents reported social media made them feel pessimistic.
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Everything on "Social media usage in Italy" in one document: edited and divided into chapters, including detailed references.
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Overview
Benchmarks
Usage
Social media platforms
Social video platforms
Spotlight: Social media advertising
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