The timeline shows mobile programmatic advertising spending in the United States from 2014 to 2019. The source projected the spending was going to increase from 10.68 billion U.S. dollars in 2015 to 36.09 billion in 2019.
Mobile programmatic digital display advertising spending in the United States from 2014 to 2019
(in billion U.S. dollars)
transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets
Supplementary notes
* Forecast. figures prior to 2015 come from previous reporting.
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eMarketer. (April 18, 2017). Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
eMarketer. "Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)." Chart. April 18, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
eMarketer. (2017). Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
eMarketer. "Mobile Programmatic Digital Display Advertising Spending in The United States from 2014 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Apr 2017, https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
eMarketer, Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/ (last visited December 22, 2024)
Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars) [Graph], eMarketer, April 18, 2017. [Online]. Available: https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
