The timeline shows mobile programmatic advertising spending in the United States from 2014 to 2019. The source projected the spending was going to increase from 10.68 billion U.S. dollars in 2015 to 36.09 billion in 2019.
Mobile programmatic digital display advertising spending in the United States from 2014 to 2019
(in billion U.S. dollars)
transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets
Supplementary notes
* Forecast. figures prior to 2015 come from previous reporting.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (April 18, 2017). Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
eMarketer. "Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)." Chart. April 18, 2017. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
eMarketer. (2017). Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
eMarketer. "Mobile Programmatic Digital Display Advertising Spending in The United States from 2014 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Apr 2017, https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
eMarketer, Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/ (last visited November 09, 2024)
Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars) [Graph], eMarketer, April 18, 2017. [Online]. Available: https://www.statista.com/statistics/348319/mobile-programmatic-display-ad-spend-usa/
