Rich media video display ads: performance metrics worldwide 2014, by category

Published by Statista Research Department, Oct 23, 2014
The graph shows performance metrics for video display ads worldwide as of September 2014. Clickthrough rate was the highest for sports, reaching 5.29, followed by a significantly lower 0.74 percent rate for technology and computing industries.

Performance metrics for rich media video display ads in worldwide in 1st half 2014, by category

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Release date

October 2014

Region

Worldwide

Survey time period

H1 2014

Supplementary notes

Data represents activity on the Adform platform, broader industry metrics may vary.
Includes custom units which may or may not include video content.
Worldwide data based primarily on Europe and the United States.

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Statistics on " Video advertising and marketing worldwide "

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Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

Further related statistics

10

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Statistics

Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

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per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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