The graph shows performance metrics for video display ads in selected countries worldwide in the first half of 2014. Out of the presented countries, Denmark reported the highest clickthrough rate with 1.44 percent.
Performance metrics for video display ads in select countries worldwide in 1st half 2014
Country
Clickthrough rate (in percent)
Engagement rate (in percent)
Average Engagement time (in seconds)
Average video playtime (in seconds)
In-screen impressions (in percent)
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eMarketer. (October 22, 2014). Performance metrics for video display ads in select countries worldwide in 1st half 2014 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/331921/performance-metrics-video-display-ads/
eMarketer. "Performance metrics for video display ads in select countries worldwide in 1st half 2014." Chart. October 22, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/331921/performance-metrics-video-display-ads/
eMarketer. (2014). Performance metrics for video display ads in select countries worldwide in 1st half 2014. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/331921/performance-metrics-video-display-ads/
eMarketer. "Performance Metrics for Video Display Ads in Select Countries Worldwide in 1st Half 2014." Statista, Statista Inc., 22 Oct 2014, https://www.statista.com/statistics/331921/performance-metrics-video-display-ads/
eMarketer, Performance metrics for video display ads in select countries worldwide in 1st half 2014 Statista, https://www.statista.com/statistics/331921/performance-metrics-video-display-ads/ (last visited August 24, 2024)
Performance metrics for video display ads in select countries worldwide in 1st half 2014 [Graph], eMarketer, October 22, 2014. [Online]. Available: https://www.statista.com/statistics/331921/performance-metrics-video-display-ads/
