Perceived effectiveness of loyalty schemes by retailers in the United Kingdom 2013

Published by Statista Research Department, Aug 1, 2013
This statistic shows the perceived effectiveness of loyalty schemes by retailers in the United Kingdom from a survey conducted in 2013. Of responding retailers, 47 percent believe loyalty schemes are an effective way of driving sales.

How effective would you say loyalty schemes or programmes are at doing the following?*

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Release date

August 2013

Region

United Kingdom

Survey time period

June 2013

Number of respondents

100 respondents

Special properties

UK retailers

Supplementary notes

* Retailers were asked to rate effectiveness on a 7 point scale from 'extremely effective' to 'extremely ineffective'. Data shows the net figure of those rating each purpose as effective to some extent.

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