This statistic displays a ranking of factors that influenced mobile users to make an insurance purchase after conducting research on their device in the United Kingdom (UK) in 2014. Only six percent of respondents relied on friends or family to make a final purchasing decision.
Which of the following factors influenced your final insurance purchase after you did research on your mobile device?*
smartphone and tablet users; mobile insurance shoppers**
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "Which of the following factors influenced your final [category] purchase after you did research on your [device]?" ** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). Which of the following factors influenced your final insurance purchase after you did research on your mobile device?* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/326064/reasons-for-purchasing-insurance-among-mobile-shoppers-uk/
xAd, und Telmetrics. "Which of the following factors influenced your final insurance purchase after you did research on your mobile device?*." Chart. July 7, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/326064/reasons-for-purchasing-insurance-among-mobile-shoppers-uk/
xAd, Telmetrics. (2014). Which of the following factors influenced your final insurance purchase after you did research on your mobile device?*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/326064/reasons-for-purchasing-insurance-among-mobile-shoppers-uk/
xAd, and Telmetrics. "Which of The following Factors Influenced Your Final Insurance Purchase after You Did Research on Your Mobile Device?*." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/326064/reasons-for-purchasing-insurance-among-mobile-shoppers-uk/
xAd & Telmetrics, Which of the following factors influenced your final insurance purchase after you did research on your mobile device?* Statista, https://www.statista.com/statistics/326064/reasons-for-purchasing-insurance-among-mobile-shoppers-uk/ (last visited November 22, 2024)
Which of the following factors influenced your final insurance purchase after you did research on your mobile device?* [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/326064/reasons-for-purchasing-insurance-among-mobile-shoppers-uk/
