This statistic displays how mobile device users chose to make an insurance purchase in the United Kingdom (UK) in 2014, by method. At 33 percent, a third of respondents who bought insurance after mobile shopping for insurance, chose to buy online via mobile, whereas only eight percent decided to complete their purchase in person.
What method did you use to make your insurance purchase?*
Characteristic
Share of respondents
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smartphone and tablet users; mobile insurance shoppers**
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "How did you make the actual purchase?" ** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). What method did you use to make your insurance purchase?* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/326061/purchase-methods-used-by-mobile-insurance-shoppers-uk/
xAd, und Telmetrics. "What method did you use to make your insurance purchase?*." Chart. July 7, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/326061/purchase-methods-used-by-mobile-insurance-shoppers-uk/
xAd, Telmetrics. (2014). What method did you use to make your insurance purchase?*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/326061/purchase-methods-used-by-mobile-insurance-shoppers-uk/
xAd, and Telmetrics. "What Method Did You Use to Make Your Insurance Purchase?*." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/326061/purchase-methods-used-by-mobile-insurance-shoppers-uk/
xAd & Telmetrics, What method did you use to make your insurance purchase?* Statista, https://www.statista.com/statistics/326061/purchase-methods-used-by-mobile-insurance-shoppers-uk/ (last visited August 25, 2024)
What method did you use to make your insurance purchase?* [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/326061/purchase-methods-used-by-mobile-insurance-shoppers-uk/