This statistic displays the share of mobile users who completed a purchase in the insurance sector after researching a product via mobile device in the United Kingdom (UK) in 2014, by device. At 51 percent, roughly half of both smartphone and tablet owners bought an insurance policy after carrying out mobile research.
Did you complete an insurance transaction or purchase after researching?**
Characteristic
Yes, I completed a transaction/purchase
Not yet but I plan to in the near future
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smartphone and tablet users; mobile insurance shoppers***
Method of interview
Online survey
Supplementary notes
* Smartphone: n=325; tablet: n=405 ** The survey question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?" The source does not provide any information regarding missing percentage points to 100 percent. *** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). Did you complete an insurance transaction or purchase after researching?** [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, und Telmetrics. "Did you complete an insurance transaction or purchase after researching?**." Chart. July 7, 2014. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, Telmetrics. (2014). Did you complete an insurance transaction or purchase after researching?**. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, and Telmetrics. "Did You Complete An Insurance Transaction or Purchase after Researching?**." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd & Telmetrics, Did you complete an insurance transaction or purchase after researching?** Statista, https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/ (last visited July 27, 2024)
Did you complete an insurance transaction or purchase after researching?** [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
