This statistic displays the share of mobile users who completed a purchase in the insurance sector after researching a product via mobile device in the United Kingdom (UK) in 2014, by device. At 51 percent, roughly half of both smartphone and tablet owners bought an insurance policy after carrying out mobile research.
Did you complete an insurance transaction or purchase after researching?**
smartphone and tablet users; mobile insurance shoppers***
Method of interview
Online survey
Supplementary notes
* Smartphone: n=325; tablet: n=405 ** The survey question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?" The source does not provide any information regarding missing percentage points to 100 percent. *** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
xAd, & Telmetrics. (July 7, 2014). Did you complete an insurance transaction or purchase after researching?** [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, und Telmetrics. "Did you complete an insurance transaction or purchase after researching?**." Chart. July 7, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, Telmetrics. (2014). Did you complete an insurance transaction or purchase after researching?**. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd, and Telmetrics. "Did You Complete An Insurance Transaction or Purchase after Researching?**." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
xAd & Telmetrics, Did you complete an insurance transaction or purchase after researching?** Statista, https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/ (last visited November 22, 2024)
Did you complete an insurance transaction or purchase after researching?** [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/326050/conversion-rate-of-mobile-insurance-shoppers-by-device-uk/
