This statistic displays a ranking of factors that influenced mobile shoppers to make a retail purchase after conducting product research on their device in the United Kingdom (UK) in 2014. Only seven percent of consumers made a final decision on their purchase based on good product reviews.
Which of the following factors influenced your final retail purchase after you did research on your mobile device?*
Smartphone and tablet users; mobile shoppers who made a retail transaction**
Method of interview
Online survey
Supplementary notes
* The survey question was phrased by the source as follows: "Which of the following factors influenced your final [category] purchase after you did research on your [device]?" ** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). Which of the following factors influenced your final retail purchase after you did research on your mobile device?* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/325992/mobile-shoppers-reasons-for-making-a-retail-purchase-uk/
xAd, und Telmetrics. "Which of the following factors influenced your final retail purchase after you did research on your mobile device?*." Chart. July 7, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/325992/mobile-shoppers-reasons-for-making-a-retail-purchase-uk/
xAd, Telmetrics. (2014). Which of the following factors influenced your final retail purchase after you did research on your mobile device?*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/325992/mobile-shoppers-reasons-for-making-a-retail-purchase-uk/
xAd, and Telmetrics. "Which of The following Factors Influenced Your Final Retail Purchase after You Did Research on Your Mobile Device?*." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/325992/mobile-shoppers-reasons-for-making-a-retail-purchase-uk/
xAd & Telmetrics, Which of the following factors influenced your final retail purchase after you did research on your mobile device?* Statista, https://www.statista.com/statistics/325992/mobile-shoppers-reasons-for-making-a-retail-purchase-uk/ (last visited November 22, 2024)
Which of the following factors influenced your final retail purchase after you did research on your mobile device?* [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/325992/mobile-shoppers-reasons-for-making-a-retail-purchase-uk/
