Programmatic desktop display: advertising spend in Europe 2013-2017

Published by Statista Research Department, Oct 30, 2023
This statistic displays advertising spending on programmatic desktop display advertising in Europe from 2013 to 2017. In 2017, roughly 5.2 billion euros were spent on programmatic desktop display ads, a slight decrease compared to the previous year.

Programmatic desktop display advertising spending in Europe from 2013 to 2017 (in million euros)

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Release date

September 2018

Region

Europe

Survey time period

2013 to 2017

Supplementary notes

* Figures were calculated based on percentages provided by the source.

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

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Social media

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Programmatic

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Marketer insights

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Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
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