Programmatic ad spend in Europe 2017-2022

Published by Statista Research Department, Aug 7, 2023
The 2021 spending on programmatic advertising in Europe was estimated at 10.8 billion euros. The expenditure has been steadily on the rise since 2017 and the source projected it would continue growing in 2022, to reach nearly 13 billion euros.

Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros)

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Release date

May 2022

Region

Europe

Survey time period

2017 to 2020

Special properties

excludes social; includes banner, video, and audio

Supplementary notes

* Forecast.
Figures have been rounded.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

3

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Statistics

Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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