The 2021 spending on programmatic advertising in Europe was estimated at 10.8 billion euros. The expenditure has been steadily on the rise since 2017 and the source projected it would continue growing in 2022, to reach nearly 13 billion euros.
Programmatic advertising spending in Europe from 2017 to 2022
(in billion euros)
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Spending in billion euros
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IAB Europe. (May 20, 2022). Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/
IAB Europe. "Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros)." Chart. May 20, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/
IAB Europe. (2022). Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/
IAB Europe. "Programmatic Advertising Spending in Europe from 2017 to 2022 (in Billion Euros)." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/
IAB Europe, Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/ (last visited July 22, 2024)
Programmatic advertising spending in Europe from 2017 to 2022 (in billion euros) [Graph], IAB Europe, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/325799/programmatic-online-ad-revenue-western-europe/