![Julia Stoll](https://cdn.statcdn.com/static/../CMS/contactperson/ERI662_1591697939.png)
SVOD penetration rate in the U.S. 2017-2026
According to the most recently available data, the penetration rate of SVOD in the United States is expected to reach 82 percent at the end of 2021, 12 percent higher than in 2018. Further increases are projected for the years ahead.