According to an annual study focusing on the purchase behavior of art buyers worldwide, paintings were the most common fine art medium bought online as of January 2022. Overall, 81 percent of surveyed buyers stated to have purchased paintings online as of that month. Meanwhile, 41 percent of the survey sample claimed to have acquired new media art via online channels as of January 2022, while only 17 percent did the same in 2020.
Share of art buyers purchasing fine art online from 2014 to 2022, by medium
*As of January 2022. Figures for 2020 as of September. Data from 2014 to 2019 as of April.
The survey question was phrased by the source as follows: "If you have bought fine art directly online, what type of medium have you bought?". Data for 2021 was not available.
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Hiscox. (April 25, 2022). Share of art buyers purchasing fine art online from 2014 to 2022, by medium [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/321140/types-of-art-bought-online-by-international-buyers/
Hiscox. "Share of art buyers purchasing fine art online from 2014 to 2022, by medium." Chart. April 25, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/321140/types-of-art-bought-online-by-international-buyers/
Hiscox. (2022). Share of art buyers purchasing fine art online from 2014 to 2022, by medium. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/321140/types-of-art-bought-online-by-international-buyers/
Hiscox. "Share of Art Buyers Purchasing Fine Art Online from 2014 to 2022, by Medium." Statista, Statista Inc., 25 Apr 2022, https://www.statista.com/statistics/321140/types-of-art-bought-online-by-international-buyers/
Hiscox, Share of art buyers purchasing fine art online from 2014 to 2022, by medium Statista, https://www.statista.com/statistics/321140/types-of-art-bought-online-by-international-buyers/ (last visited December 23, 2024)
Share of art buyers purchasing fine art online from 2014 to 2022, by medium [Graph], Hiscox, April 25, 2022. [Online]. Available: https://www.statista.com/statistics/321140/types-of-art-bought-online-by-international-buyers/