Online retail website visits and orders in Latin America 2024, by device

Published by
Stephanie Chevalier,
Nov 25, 2024

In the third quarter of 2024, smartphones accounted for 86 percent of retail site visits in Latin America and generated over two-thirds of online shopping orders. Desktop computers generated just 14 percent of retail website traffic but represented 26 percent of all purchases in the region.

Distribution of retail website visits and orders in Latin America in 3rd quarter 2024, by device

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Release date

November 2024

Region

LAC

Survey time period

Q3 2024

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

Date of release is date of access.

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Statistics on " E-commerce in Latin America "

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Overview

7

Segments

8

Companies

7

Consumption

6

Mobile commerce

5

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Topics

E-commerce in Latin AmericaSocial commerce in Latin AmericaOnline marketplaces in Latin AmericaE-commerce in BrazilE-commerce in Mexico
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