This statistic pay TV consumer behavior in the United States as of December 2013, by age. It was found that 65 percent of trailing millennials (aged 14 to 24) stated they had paid TV service and had no plans to cancel or change their paid TV service within the following12 months.
Pay TV consumer behavior in the United States as of December 2013, by age
Generation (age)
Trailing Millennials (14-24)
Leading Millennials (25-30)
Xers (31-47)
Boomers (48-66)
Matures (67+)
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The original question posed by the source was: 'Which of the following statements best describes you and/or your household with regard to pay television service?' The source does not provide information on methodology applied in 2012.
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Deloitte. (March 26, 2014). Pay TV consumer behavior in the United States as of December 2013, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/318222/pay-tv-consumer-behavior-usa-by-age/
Deloitte. "Pay TV consumer behavior in the United States as of December 2013, by age." Chart. March 26, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/318222/pay-tv-consumer-behavior-usa-by-age/
Deloitte. (2014). Pay TV consumer behavior in the United States as of December 2013, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/318222/pay-tv-consumer-behavior-usa-by-age/
Deloitte. "Pay Tv Consumer Behavior in The United States as of December 2013, by Age." Statista, Statista Inc., 26 Mar 2014, https://www.statista.com/statistics/318222/pay-tv-consumer-behavior-usa-by-age/
Deloitte, Pay TV consumer behavior in the United States as of December 2013, by age Statista, https://www.statista.com/statistics/318222/pay-tv-consumer-behavior-usa-by-age/ (last visited August 24, 2024)
Pay TV consumer behavior in the United States as of December 2013, by age [Graph], Deloitte, March 26, 2014. [Online]. Available: https://www.statista.com/statistics/318222/pay-tv-consumer-behavior-usa-by-age/