Sales share of the leading U.S. hair care/styling brands 2014

The statistic depicts the sales share of the 20 leading hair care and styling brands in the United States in 2014. Rogaine represented 57.2 percent of sales in the hair growth products market. L'Oréal Superior Preference achieved 12.1 percent of the women's hair coloring market, while Garnier Nutrisse followed closely behind with 11 percent.

Sales share* of the leading 20 hair care and styling brands in the United States in 2014

Brand/segment	Percent market share by segment
L'Oréal Superior Preference/ women's hair coloring	12.1%
Garnier Nutrisse/ women's hair coloring	11%
TRESemmé Tres Two/ hair spray/spritz	20.6%
L'Oréal Excellence/ women's hair coloring	9.2%
Just For Men/ men's hair coloring	63.3%
Clairol Nice 'n Easy/ women's hair coloring	8.3%
Revlon ColorSilk Beautiful Color/ women's hair coloring	7.7%
Conair/ hair appliances	13.1%
Clairol Nice 'n Easy Root Touch-Up/ women's hair coloring	5.6%
Organix/ hair conditioner/crème rinse	4.3%
Suave Proressionals/ regular shampoo	3.9%
L'Oréal Feria/ women's hair coloring	5.3%
Organix/ regular shampoo	3.5%
Rogaine/ hair growth products	57.2%
Clairol Natural Instincts/ women's hair coloring	4.2%
Conair Infinit Pro/ hair appliances	7.5%
Suave Naturals/ regular shamppoo	2.8%
Head & Shoulders Dry Scalp Care/ dandruff shampoo	10.1%
Suave Professionals/ hair conditioner/crème rinse	2.6%
Suave/ hair spray/spritz	7.2%

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Release date

June 2014

More information

Region

United States

Survey time period

2014

Supplementary notes

IRI for the 52 weeks ended April 20, Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
Brands are listed in order based on their total sales figures. Data to be found on page 26 of dsn.

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