Due to the impact of the coronavirus, China's total media ad spending grew by 6 percent in 2023. Beverage, pharmaceuticals, cosmetics, and entertainment were the leading industries that reported positive ad spending growth.
Total media advertising expenditure growth in China from 2017 to 2023
Hong Kong is excluded in the calculations. The ad spending includes internet, magazines, newspapers, out-of-home (including cinema ads, elevator LCD and poster ads), radio and TV.
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CTR MarketResearch, & Sohu. (February 5, 2024). Total media advertising expenditure growth in China from 2017 to 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/315414/growth-advertising-spending-china/
CTR MarketResearch, und Sohu. "Total media advertising expenditure growth in China from 2017 to 2023." Chart. February 5, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/315414/growth-advertising-spending-china/
CTR MarketResearch, Sohu. (2024). Total media advertising expenditure growth in China from 2017 to 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/315414/growth-advertising-spending-china/
CTR MarketResearch, and Sohu. "Total Media Advertising Expenditure Growth in China from 2017 to 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/315414/growth-advertising-spending-china/
CTR MarketResearch & Sohu, Total media advertising expenditure growth in China from 2017 to 2023 Statista, https://www.statista.com/statistics/315414/growth-advertising-spending-china/ (last visited November 23, 2024)
Total media advertising expenditure growth in China from 2017 to 2023 [Graph], CTR MarketResearch, & Sohu, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/315414/growth-advertising-spending-china/
