Online shopping transaction value South Korea 2023, by category

In 2023, the online shopping transaction value was the highest in the food and beverages category as online shoppers spent about 29.87 trillion South Korean won on food and beverages. Another leading product category was food services.

Online Grocery Shopping Culture in South Korea

Online grocery shopping has proven to be an established practice in South Korea in recent years. It is enjoyed by many consumers, a considerable share of whom regularly purchase their groceries online. Naturally, foodstuffs were among the most popular items purchased online. The start of the COVID-19 pandemic corresponded to a noticeable growth in the combined online grocery and food service market. Despite this, many South Koreans favored getting groceries at offline venues.

South Korea – a domain of e-commerce

South Korea’s technological prowess has turned it into a location with high potential in internet-based trade, such as e-commerce. With e-commerce sales constituting a large share of the country’s total retail shares, South Korea ranks among the leading nations in this sector. This trend is aided by an immensely high internet penetration rate, enabling young people especially to resort to online shopping.