Diageo spent about 1.36 billion GBP on marketing activities in North America in 2022, an increase over the 1.2 billion spent in the previous year. This represented the highest ever spending by the company on marketing in the region.
Diageo's marketing spending in North America from 2012 to 2023
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Diageo. (August 31, 2023). Diageo's marketing spending in North America from 2012 to 2023 (in million GBP) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/314481/diageo-marketing-spending-north-america/
Diageo. "Diageo's marketing spending in North America from 2012 to 2023 (in million GBP)." Chart. August 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/314481/diageo-marketing-spending-north-america/
Diageo. (2023). Diageo's marketing spending in North America from 2012 to 2023 (in million GBP). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/314481/diageo-marketing-spending-north-america/
Diageo. "Diageo's Marketing Spending in North America from 2012 to 2023 (in Million Gbp)." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/314481/diageo-marketing-spending-north-america/
Diageo, Diageo's marketing spending in North America from 2012 to 2023 (in million GBP) Statista, https://www.statista.com/statistics/314481/diageo-marketing-spending-north-america/ (last visited July 22, 2024)
Diageo's marketing spending in North America from 2012 to 2023 (in million GBP) [Graph], Diageo, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/314481/diageo-marketing-spending-north-america/