In 2023, Pernod Ricard spent 1.9 billion euros on advertising and promotion worldwide. This was the third consecutive year of increased spending.
Advertising and promotion expenses of Pernod Ricard worldwide from 2011 to 2023 (in million euros)
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Pernod Ricard. (September 26, 2023). Advertising and promotion expenses of Pernod Ricard worldwide from 2011 to 2023 (in million euros) [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/830132/advertising-promotion-expenses-pernod-ricard/
Pernod Ricard. "Advertising and promotion expenses of Pernod Ricard worldwide from 2011 to 2023 (in million euros)." Chart. September 26, 2023. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/830132/advertising-promotion-expenses-pernod-ricard/
Pernod Ricard. (2023). Advertising and promotion expenses of Pernod Ricard worldwide from 2011 to 2023 (in million euros). Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/830132/advertising-promotion-expenses-pernod-ricard/
Pernod Ricard. "Advertising and Promotion Expenses of Pernod Ricard Worldwide from 2011 to 2023 (in Million Euros)." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/830132/advertising-promotion-expenses-pernod-ricard/
Pernod Ricard, Advertising and promotion expenses of Pernod Ricard worldwide from 2011 to 2023 (in million euros) Statista, https://www.statista.com/statistics/830132/advertising-promotion-expenses-pernod-ricard/ (last visited May 21, 2024)
Advertising and promotion expenses of Pernod Ricard worldwide from 2011 to 2023 (in million euros) [Graph], Pernod Ricard, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/830132/advertising-promotion-expenses-pernod-ricard/